How Our Brains Make Junk Food, Exercise, Marijuana, Generosity, and Gambling Feel So Good
Award-winning neuroscientist David Linden shows how pleasure affects us at the most fundamental level, in our brains, and why ecstatic activities can easily become addictive. On this trip into cutting-edge science, he explores why nicotine and heroine are addictive while LSD is not; why the search for a safe appetitie suppressant has failed; if sex can be addicitve; and if we might someday control the part of the brain that makes us addicted in the first place.
"Utterly compelling… Pleasure is a superb book. My brain has been changed by reading it."
"Highly readable and full of fascinating facts and theories... you're sure to get pleasure from reading Pleasure."
"Strong evidence…ably marshalled by Linden."
Times Higher Education
"Fascinating… Linden is a proficient guide. He even concludes with an educated prediction of a future that promises round-the-clock, unbridled access to -- theoretically, at least -- guilt-free pleasure through a specially wired cap."