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Why do you fall in love with one person rather than another?
To find out, read this groundbreaking new study of our personalities and the way we fall in love - and with whom! Helen Fisher, world renowned expert on the science of romantic love, offers a fascinating insight into the hidden codes of our desire and attachment, applying the newest neuroscience data to help readers discover their personality type, who you are most likely to fall in love with, and perhaps help you find the one.
Click here to watch an ABC news special on the science of Why Him? Why Her?
Helen Fisher on Woman's Hour, discussing the science of attraction
Helen talks to The Guardian about the evolution of love
It's in his kiss - and now scientists know why
Helen Fisher talks to The Telegraph about how the first kiss is part of a screening process for potential mates
Helen Fisher explains to the BBC why the recession is a boom time for romantic love
Dr. Helen Fisher is a Research Professor at the Centre for Human Evolutionary Studies, Rutgers University, NY, and Chief Scientific Advisor to match.com (the UK's biggest online dating site). She has presented and appeared on television the world over including programmes for the BBC, Channel Four and The Oprah Winfrey Show.
"Fisher's prose is charming and engaging... In hands as skilled and sensitive as Fisher's, scientific analysis of love only adds to its magic." - Scientific American (on Why We Love)
"Science can explain why Brad Pitt chose Angelina Jolie over Jennifer Aniston - it's all down to chemistry." Scottish Daily Record
"Helen Fisher's latest research follows years of experiments analysing the nature of love." Metro London
"Helen Fisher's book is poetic, sexy, beguiling, and all at the same time, scientific." - Richard Dawkins (on Why We Love)
"It will give whoever reads it alot to talk about." Deborah Tannen, author of You Just Don't Understand (on Anatomy of Love)
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